How Starting This Website Changed Everything (Before It Even Launched)

When I started dreaming about this space, it wasn’t because I had everything figured out.

It was because I didn’t.

I needed a place that felt like mine. Where I could create freely, tell my story without watering it down, and build something real without asking for permission. A place where all the parts of me, the mom, the woman, the creative, the dreamer, the soft life seeker… could breathe.

This isn’t just a website. It’s a declaration.

It’s me choosing myself. It’s me betting on my vision even on the days when doubt tries to sneak in.

It’s proof that you can start exactly where you are, with what you have, and create something beautiful anyway.


I created this space because I’m in a season of life where I’m rebuilding.

Not just surviving motherhood, marriage, or entrepreneurship, but redefining it all on my terms. And honestly? I needed a digital home where my ideas, my voice, and my dreams could be planted and grow.

Here, I get to show up imperfect, passionate, and fully present.

Here, I get to tell the truth.

Here, I get to evolve out loud.

And if you’re reading this, maybe you’re in that same season too.

If so, welcome home.

We’re just getting started.

Tell me in the comments, what season of life are YOU stepping into?

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✨ The Soft Life Is Earned – June Reflections from Lanae